CCTV News International, Dialogue Opener
Dialogue is a talk show, an exchange place for arguments and discussions.
From harmonic to heated debates, from silent to loud, from balanced to critical.
In the Dialogue Show Ideas matter. The guests in the show argue and fight for their ideas. The exchange of Ideas and arguments is presented by a flux of words and characters. Triggered by human action, they illustrate different emotions through motion.
The 5 channels of CCTV News International just moved into their new iconic headquarter in Beijing. Along with the move, CCTV News Int’l wanted to position itself as a global news provider targeting to the developing countries and an audience interested in China all over the planet.
We were asked to create a new brand image and to unify the on-air graphics of the international & foreign language channels based on the core values of CCTV News: Internationality, Balance and Multi-perspective. The package includes news graphic, idents and several format packages.
Creative Director: Martin Kett
Design: Prophecy FX, Berlin
Animation: Prophecy FX, Berlin
Music: Stephen Arnold Music